The European Institute of Business and Economics (ISEEN) announced the launch of its MBA in Digital Transformation & Artificial Intelligence, a 100% online program designed to help professionals connect digital strategy, data, and AI-enabled management with measurable business results—growth, efficiency, innovation, and customer experience.
Delivered through a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is aimed at leaders and professionals who need to accelerate digital execution inside their organizations while maintaining the academic rigor and international perspective of a European business education.
A European-standard MBA: 60 ECTS and 1,500 hours of applied learning
The program follows the European Credit Transfer and Accumulation System (ECTS), totaling 60 ECTS credits, which correspond to 1,500 hours of student engagement. This time commitment is allocated to 600 hours of instruction and direct contact (including classes, mentoring sessions, and guided study) and 900 hours of practical and self-directed work (such as projects, readings, applied learning, and the final master’s project).
This European standard delivers a coherent academic structure and offers steady support for professionals seeking a credential recognized across international settings.
Designed for professionals leading transformation
The MBA in Digital Transformation & Artificial Intelligence is designed for professionals and graduates from any sector who want to step into management roles and strengthen decision-making in competitive environments. It is also tailored for managers, executives, entrepreneurs, and business owners who aim to lead organizational growth, professionalize management, and optimize results through a practical, executive approach.
It holds particular value for directors in sales and marketing, managers overseeing products and projects, leaders driving transformation and innovation, and professionals who interact directly with clients and need effective tools to design strategies, implement change, and assess outcomes through clear business metrics.
A hands-on curriculum: spanning core management principles to AI-enabled implementation
The MBA combines core business management with a specialized track focused on transformation and AI adoption. The curriculum integrates key areas such as:
- Essential management principles, strategic planning, leadership dynamics, and organizational change
- Corporate finance concepts applied to informed decision-making
- Marketing strategy development, operational execution, and overall business performance
- Data analytics skills for managers and informed, evidence-driven decisions
- Digital transformation approaches, emerging business models, and platform-oriented thinking
- AI readiness including data strategy, governance frameworks, and organizational capability building
- Practical AI applications for operations, workflow automation, and productivity enhancement
- AI-driven solutions for marketing, sales, and customer engagement
- Guiding agile organizations and implementing transformation initiatives
The method emphasizes practical application, providing participants with adaptable frameworks, instruments, and decision‑making models they can readily put to use across their teams and organizations.
Final MBA Project: a genuine roadmap for transformation
The program culminates in a Final MBA Project focused on a real business challenge—such as digital transformation, operational efficiency, expansion, profitability improvement, or organizational redesign.
Participants develop an executive-level roadmap that includes objectives, resources, timeline, risk assessment, and performance measurement using practical metrics such as KPIs and OKRs, ensuring the project is actionable and aligned with business priorities.
Scholarships, funding options, and entry requirements
ISEEN provides a Scholarship Program that helps advance ongoing education while also offering interest-free financing options with installments spread across the duration of the program to make participation more accessible for professionals.
Admissions are structured for applicants who hold a university-level education or documented professional expertise, and the evaluation process involves an application assessment along with an academic interview.
Overview of the European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school specialized in online training for executives, entrepreneurs, and professionals seeking genuine international projection. With a strong focus on practical methodology and global faculty experience, ISEEN develops MBA and specialized master’s programs aligned with modern business needs in areas such as digital transformation, financial management, data analytics, and artificial intelligence.
