The European Institute of Business and Economics (ISEEN) has unveiled its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to support professionals in linking digital strategy, data capabilities, and AI-driven management to tangible business outcomes such as growth, operational efficiency, innovation, and enhanced customer experience.
Delivered through a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is aimed at leaders and professionals who need to accelerate digital execution inside their organizations while maintaining the academic rigor and international perspective of a European business education.
A European-level MBA program delivering 60 ECTS and offering 1,500 hours of hands-on, practice-driven learning
The program is organized under the European Credit Transfer and Accumulation System (ECTS) and comprises 60 ECTS credits, representing 1,500 hours of total learner engagement. This commitment is allocated across 600 teaching/contact hours (lectures, tutorials, guided instruction) and 900 hours of practical and independent study (projects, readings, real-world practice, and the final master’s project).
This European standard provides a clear and consistent academic framework while supporting professionals who want an internationally aligned credential.
Designed for professionals leading transformation
The MBA in Digital Transformation & Artificial Intelligence is crafted for professionals and graduates from any field who seek to move into leadership positions and reinforce their decision-making within competitive settings. It is likewise intended for managers, executives, entrepreneurs, and business owners aiming to drive organizational expansion, elevate managerial practices, and enhance outcomes through a hands-on, executive-focused framework.
It is particularly valuable for sales and marketing directors, product and project managers, transformation and innovation leaders, and client‑facing professionals who need resources to design strategies, implement change, and assess performance using clear business metrics.
A practical curriculum: from management foundations to AI-ready execution
The MBA blends essential business management principles with a focused track dedicated to transformation and AI implementation, and its curriculum encompasses key domains such as:
- Essential management principles, strategic planning, leadership dynamics, and organizational change
- Corporate finance concepts applied to informed decision-making
- Marketing strategy development, operational execution, and overall business performance
- Data analytics skills for managers and informed, evidence-driven decisions
- Digital transformation approaches, emerging business models, and platform-oriented thinking
- AI readiness including data strategy, governance frameworks, and organizational capability building
- Practical AI applications for operations, workflow automation, and productivity enhancement
- AI-driven solutions for marketing, sales, and customer engagement
- Guiding agile organizations and implementing transformation initiatives
The approach centers on practical application, providing participants with versatile frameworks, tools, and decision-making models they can readily put into practice within their teams and organizations.
Final MBA Project: a genuine roadmap for transformation
The program concludes with a Final MBA Project centered on addressing an authentic business challenge, whether involving digital transformation, boosting operational performance, driving expansion, enhancing profitability, or reshaping organizational structures.
Participants craft an executive-level roadmap that outlines objectives, resources, timelines, risk reviews, and performance tracking, applying practical metrics like KPIs and OKRs to ensure the initiative remains feasible and aligned with core business goals.
Scholarships, financial support, and the admissions process
ISEEN provides a Scholarship Program that helps advance ongoing education while also offering interest-free financing options with installments spread across the duration of the program to make participation more accessible for professionals.
Admissions are designed for candidates with a university background or proven professional experience, with an evaluation process that includes an application review and an academic interview.
About European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school specialized in online training for executives, entrepreneurs, and professionals seeking genuine international projection. With a strong focus on practical methodology and global faculty experience, ISEEN develops MBA and specialized master’s programs aligned with modern business needs in areas such as digital transformation, financial management, data analytics, and artificial intelligence.
